Z’s Celebrates One-Year Anniversary with Giveaways and Giving Back
As far as days of the week go, Wednesdays have it pretty rough. Maybe they aren’t dreaded as much as Mondays — after all, they mark the halfway point to the weekend. But the day commonly referred to as “Hump Day” can sometimes feel more like a mountain.
For Z’s founder and CEO Paul Zito, September 14, 2016, was one Wednesday that was welcomed with open arms. It was not merely the midway point of the week, but a major milestone for the fast casual restaurant he helped developed. This day marked the one-year anniversary of Z’s Amazing Kitchen.
Many restaurant owners spend their first year in business holding their breath, just hoping to break even. As Z’s Amazing Kitchen celebrated reaching the one-year mark, Zito and his staff spent the entire day trying to catch their breath. Apparently, word of Z’s achievement spread around Myrtle Beach and fans came out in droves to show their support. Perhaps some of them heard that the first 14 customers would receive a free entrée and that the following 14 would be treated to a gift card. Then again, the sizable crowd was business as usual for the eatery. Whether it’s a one-year anniversary on a Wednesday or a typical Tuesday night, Myrtle Beach residents will look for any excuse to grab lunch or dinner from the area’s most flavorful restaurant.
Zito was hoping for a strong turnout for the one-year anniversary, but not for the reason you might expect. He saw the special day not as a time to boost his profits, but as a golden opportunity to give back. A full 20 percent of all the anniversary sales were donated to Teen Angels of North Myrtle Beach High School.
This is the thing Zito loves most about food — sharing. He’s thankful for the past year spent sharing the dining experience at Z’s with the Myrtle Beach community. He hopes customers will enjoy gathering around his tables for many years — and meals — to come.